McDonald’s Kuwait prepares to spend ‘A Day Offline’
- McDonald’s Arabia encourages families to switch off mobile phones, computers and television sets this Friday September 28th
- Initiative expected to engage thousands of parents across the region
- Forty-five per cent of Middle East workers experiencing higher stress levels than last year
KUWAIT: 22 September, 2012: With less than a week to go until McDonald’s Kuwait’s highly anticipated ‘A Day Offline’ campaign, families from across the country, and throughout the entire GCC are encouraged to turn off their mobile phones, computers and television sets all day on Friday September 28th. Officially launched in early September, the campaign has already caught the attention of thousands on social media channels, and is expected to impact families across the region.
A 2012 study conducted by Regus, revealed 45 per cent of workers in the Middle East are experiencing higher stress levels than they were just one year ago. Roughly 70 per cent of respondents agreed that flexible working practices would reduce workplace-related stress, and over half (52 per cent) agreed that flexible working practices would allow them to spend more time with family.
George Khawam, Marketing Director of McDonald’s Kuwait commented: “Kuwait is undoubtedly a family-oriented country, and one that greatly values the importance of family relationships. However, increased workplace demands often result in decreased time for family bonding”.
“We at McDonald’s have developed the A Day Offline initiative to bring mums, dads, children and loved ones together to enjoy uninterrupted family time. We believe in cultivating family relationships and are demonstrating our commitment by providing venues and opportunities to spend quality time together.”
In the lead up to the event, McDonald’s will be distributing phone vaults – phone-sized containers with adhesive closures – to help Kuwaiti families plan for the special day and spend uninterrupted time together through fun outdoor and indoor activities throughout McDonald’s branches across Kuwait.
Khawam commented on the importance of uninterrupted family time. He said: “Simply spending time around family is not enough – especially when mobile devices may be flickering in the background and creating unwanted distractions. To make the most of the time we spend with our loved ones, we must mentally and physically switch off the triggers that cause us to disengage.
“Spending time in the presence of loved ones has been shown to dramatically reduce stress, and the McDonald’s’ A Day Offline initiative is providing opportunities for families to join together and reconnect without interruptions. A concept like this is long overdue in Kuwait, and I see tremendous potential for this to become an ongoing event with fantastic results for families.”
Based on the incredible success of last year’s campaign, McDonald’s has committed to make this an annual initiative whereby the organization will devote one day every September to celebrating the importance of uninterrupted family time.
For more information on family-friendly activities planned at your local McDonald’s branch this September 28th, visit www.mcdonaldsarabia.com/kuwait
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